oreo discussion

Posted: March 24th, 2022

Discussion Topic 1: Based on the video case history, what factors do you think have contributed to making Oreo the #1 cookie in the world? What has the brand been doing to appeal to consumers across different cultures?
Discussion Topic 2: Describe some of the ways that Oreo cookies are promoted in different countries based on the video case.

Discussion Topic 3: Describe how, and explain why Oreo cookies are co-branded with different brands from their corporate brand portfolio across the globe according to the video case.

https://fiuolmediasite.fiu.edu/Mediasite/Play/063c638dffb640998fe7cecf1194c0f91d

https://www.usatoday.com/story/money/2019/05/13/oreo-introduces-new-flavors-like-smores-latte-and-maple/1188753001/

https://online.fiu.edu/videos/?vpvid=2d51e9e12cee4db38c8498e954d0e11ehttps://online.fiu.edu/videos/?vpvid=815989b1-5ad9-4dee-b21e-effc561f2e5e